By 6.3 min read

Managing a business and striving for success is difficult under normal circumstances; but when it comes to creating a successful work environment, few things are more important than the employee experience. But how do you add experience touchpoints into your human resources flow successfully?

Employees have come to expect an immersive, meaningful experience throughout their entire employment lifecycle, from orientation and onboarding through feedback regarding job performance and training.

To help employers reach such high standards of employee experience, this article will cover why it is so important to add employee experience touchpoints into your human resources flow. 


Why is employee experience so important?

Employee experience is important because it can directly impact employee satisfaction and motivation. When employees feel like their experience is valued, they are more likely to be satisfied with their job and more likely to stay with the company. Additionally, happy employees are more productive employees, so it’s in a company’s best interest to invest in making sure their employees have a positive experience.

In today’s workforce, people want more than clocking in and collecting a paycheck. Everyone wants to contribute to something bigger through meaningful work. Individuals are looking for work experience that is supportive and collaborative. They’re looking for employers who will provide that.

According to a recent report from Gallup that looked at the state of the American workplace, the majority of employees say a role that allows them to have greater work-life balance and better personal well-being is “very important” to them. In addition, 91% of employees say the last time they changed jobs, they left their company to do so. This trend is not unique to the US, instead what is happening state-side is happening across the globe.

With a tightening labour market and increasing competition for the best performers, these days employees can be more selective. 63% of employees believe it is “very likely” or “somewhat likely” that they could find a job as good as the one they have. And 51% of currently employed workers are actively looking.

Another reason employee experience is essential is that it can help attract top talent. Potential candidates are going to research a company before they apply, and if they see that a company has a good reputation for taking care of its employees, they’re more likely to want to work there.

Your reputation precedes you. 75% of hiring managers say employer brand matters. When interviewing top talent it should be assumed they’ve researched your company. You could ask, what they think of your brand, but you might also ask what they have heard about working with you. Does the candidate know about the work culture of your company and the rewards and support in place to help individuals reach career goals? 

Finally, employee experience is important because it’s simply the right thing to do. Employees are the backbone of your company, and they deserve to be treated well. Plus, when employees are happy and comfortable, they’re more likely to do their best work. It’s a win-win for everyone involved, including your customers.

The wellness of your employees is key to workplace productivity. When employees are thriving, your organisation benefits directly. Employees take fewer sick days and they perform better. When employees’ wellness suffers, so does the bottom line.

According to Gallup, employee wellness plays a major role in the success of a company


  • 75% of medical costs accrued by a company was due to preventable conditions
  • $20 million of additional lost opportunity for every 10,000 workers was due to struggling or suffering employees
  • $322 billion of turnover and lost productivity globally was due to employee burnout
  • 15% to 20% of total payroll in voluntary turnover costs, on average, was due to burnout

Graphic showing ROI of creating the right employee touch points - lifted from text


Considering the 7 stages of an employee lifecycle

The employee lifecycle has several stages that an employee will experience during their time with a company. Gallup identifies the 7 stages of an employee lifecycle as


  • Attraction
  • Hiring
  • Onboarding and orientation
  • Engagement, training, and development
  • Performance management
  • Career progression (development)
  • Exit program


Gallup says, making improvements to every stage in the employee life cycle begins with imagining yourself in the first person going through each stage. When the imagined experience is combined with measurable data, leaders see the human factor of their workforce. By getting involved in this way, they create a better employee experience. 


How to add employee experience touchpoints to your human resources flow

Human resources professionals play a vital role in ensuring that employees have a positive experience at each stage of the employee lifecycle. By taking proactive measures to add more employee experience wins into the human resources flow, companies can improve employee satisfaction and retention rates.

Here are a few ways to add more employee experience wins into your human resources flow


  1. Make sure your recruitment and selection process is fair and efficient. Employees should feel like they have an equal opportunity to apply and be considered for positions within the company.
  2. Provide comprehensive onboarding and orientation programs. New employees should feel welcomed and prepared for their new roles within the company. 
  3. Offer ongoing training and development opportunities. Employees should feel like they have the opportunity to grow and develop their skills while working for the company.
  4. Use performance management tools to help employees reach their full potential. By setting clear expectations and providing regular feedback, employees can receive the guidance they need to improve their performance.
  5. Encourage career progression through internal promotion and development opportunities. Employees should feel like they have the opportunity to advance their careers within the company.
  6. Make sure your separation or retirement process is fair and respectful. Employees who are leaving the company should feel like they were treated fairly throughout their time with the company.


AI-powered apps can help employees better manage their time and find more work-life balance. In an increasingly competitive world, businesses need to find ways to differentiate themselves and provide their employees with a better experience. 

Incorporating AI-powered apps into the strategy can help businesses achieve this by providing employees with the tools they need to manage their work-life balance, improve their health and therefore become more successful.

Above all, when designing your employee experience you should consider


  • An alignment of the employee experience with your purpose, brand, and culture
  • The importance of the seven essential stages of the employee life cycle
  • Focusing on the core needs of each stage of the employee life cycle
  • Making sure your employees have a way to give feedback at every stage of the employee experience, from onboarding to offboarding
  • Using data and analytics to identify where employees are struggling and where you can make improvements
  • Using a data-driven wellness platform like Kind Mind to help you understand and improve the happiness, health, and success of your workforce
  • Creating a culture of continuous learning and development, so employees feel supported in their career growth


Your winning employee experience is all about humanising your human resources flow 

Employee experience is an important part of creating a successful work environment. To ensure a positive employee experience, companies should consider adding employee experience touchpoints into their human resources flow. This involves considering the 7 stages of the employee lifecycle and taking proactive measures to ensure that employees have a positive experience at each stage.

Additionally, AI-powered applications like Kind Mind can provide employees with personalised recommendations to help them better manage their time and work-life balance.

By taking a comprehensive approach to employee experience, companies can create a productive and satisfying work environment for their employees.

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